Community Outreach
Want to help homeschooling integrate into the community at large? Are you a homeschool group leader who talks with the media or provides information to new and curious homeschoolers? Here are tips to help you present homeschooling to the public and the media.
Community Outreach: Talking About Homeschooling
How To Use Social Media As A Learning Tool For Homeschoolers
Matching, out-of-date sweatsuits. The ability to recite lines from the Iliad in response to your peers’ discussion of a television show. Parroting your parents’ values. If you’ve paid attention to mainstream depictions of homeschooled children, these images are likely familiar. Homeschooled kids get a bad rap and are too frequently associated with social awkwardness due to a perceived lack of socialization with their peer group. However, with the dawn of social media, more homeschooled students—both those who are being schooled by more “traditional” methods and those who are students are virtual cyber charter schools—are able to better connect with their peers and other members of the homeschooling community.
How the Media Gets It Wrong About Homeschooling
Homeschoolers have gotten their share of bad coverage in the media and in popular culture in the last few years. The publicity on homeschooling runs from atrocious mischaracterization to humorously stereotypical.
Homeschooling Goes Mainstream
A transcript for an appearance by Celeste Land on the Kojo Nnamdi Show where she discussed the homeschooling movement. Celeste is VaHomeschoolers' Director of Government Affairs. The program touched on the many and varied reasons why families choose homeschooling, from concerns with the school environment to a desire for a tailored educational approach or a wish to keep the family at the center of a child’s upbringing. The show also addressed a common stereotype of homeschoolers by pointing out that while many families that choose home education consider their faith to be a very important part of their lives, homeschooling families come from diverse religious backgrounds, and religious homeschoolers do not necessarily choose homeschooling for religious reasons. A great example of how to interact with the media for a positive discussion about home education. Also available via podcast at Homeschooling Goes Mainstream.
The Case for Homeschooling
The public schools are beyond repair. If it is not practical to replace the current system, then at least let those alone who wish to homeschool. Hassle them not. Instead, encourage them and help them. Parents who homeschool their children have three basic complaints against public schools: the lack of academic rigor, the number of maladjusted graduates, and the anti-religious atmosphere. Homeschool advocates claim that homeschooling overcomes these problems. They argue that no matter whether the educational philosophy one holds is that schooling prepares for life or schooling is life, the homeschooled do better. Proponents also claim that private schools are nearly always similar to public schools, so the fundamental criticisms of public schools apply to private schools also, although to a lesser degree.
The Homeschooling Image: Public Relations Basics
This free e-book download contains Mary Griffith's work addressing issues concerning the image of homeschoolers as presented by individual homeschoolers and homeschool organizations. It is written for support group leaders and activists in the homeschooling movement who want solid information on dealing with the public. Topics include: Getting Started, Looking Professional, Announcing Yourself, Being Interviewed (with tips for talking with the media, print interviews, broadcast interviews, and talk radio), Putting Your Message Out, and Events & Community. This book was originally published in 1996.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
7 Tips to Help Explain Your Homeschool Decision with Confidence
Many homeschoolers are confronted with negativity. Heated debates on public education, religion and politics can be incited. Facing arguments on socialization, teacher qualifications and homework are not uncommon. There will always be naysayers. You simply cannot please everyone all the time, especially when you make important family decisions. It is best to convey your decision with confidence and let the act of homeschooling tell the rest of the tale.
Can Your Children Explain Why They Homeschool?
Every child is asked a thousand questions in his growing-up years. If that child happens to be homeschooled the tally rises to a million fairly quickly! You know how it is--you can't go through the check-out line in the grocery store without you and your children being riddled with questions. Homeschooled children are questioned by friends, by relatives, by people at church, by strangers, and occasionally by a TV reporter or a legislator. And sometimes well-meaning friends and relatives can't wait to get your children alone so they can find out what they really think and feel. You will be doing your children and yourself a great service if you teach them how to handle questions in a graceful, confident, knowledgeable way.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschoolers Must Respond to Big Media's 'Guilt-by-Association' Tactics
The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.
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Featured Resources

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The Homeschooling Revolution
A readable, scholarly overview of the modern day homeschooling movement. Includes vignettes from homeschooling families, war stories, research information, media reaction, footnotes, and statistics.
Pecci Reading Method: At Last! A Reading Method for Every Child
At Last! A Reading Method for Every Child offers a balanced approach with intensive phonics and literature-based reading instruction. This is a simple method of teaching reading, with lots of supplemental materials. Get product information here.
Great States Board Game
What is the capital of NJ? Where is the Football Hall of Fame? These are just a few of the hundreds of questions players are asked as they adventure around the USA discovering state attractions and landmarks, capitals, state abbreviations, state locations and more. In order to answer the questions on the cards, players must look closely at the colorful USA map game board, becoming familiar with the geography of the country. Players must hurry to find the answers as the mechanical timer ticks. Co...
Miserly Moms: Living on One Income in a Two-Income Economy
Save Thousands of Dollars a Year Jonni McCoy and her family are proof that you live on one income. The McCoys made a successful transition from two incomes to one while living in one of the most expensive parts of America: the San Francisco Bay Area. Her Miserly Guidelines will help you save thousands of dollars a year on everything from groceries to electricity to insurance and household cleaners—as well as reveal the hidden costs of holding a job and common money wasters. Her practical,...
The Case for Classical Christian Education
Douglas Wilson looks at the state of America's school system and offers a remedy for those who are committed to their children's best interests in education. Wilson details the history of the classical education movement and discusses what is needed for a useful curriculum. Readers will come to understand that classical education offers the best opportunity for academic achievement, character growth, and spiritual education.